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“The Lean Startup” by Eric Ries
$ 1.50
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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Description
Eric Ries’s “The Lean Startup” is a foundational text in the modern entrepreneurship and product development arena. Published in 2011, this book articulates a systematic methodology for creating and managing startups with greater efficiency and reduced waste. The core premise is that startup success is not a product of pure luck or genius but can be engineered through a scientific approach that Ries calls the Lean Startup methodology. Drawing on principles from lean manufacturing (particularly the Toyota Production System), agile software development, and his own experiences as a startup founder, Ries presents a comprehensive framework designed to help entrepreneurs develop products that meet genuine customer needs while minimizing wasted resources—time, money, and effort. The book resonates strongly in both Silicon Valley and corporate innovation departments worldwide, as it reveals how continuous learning and rapid iteration can transform vague ideas into successful, sustainable businesses. Through meticulous experimentation, tight customer feedback loops, and smart pivot-or-persevere decisions, The Lean Startup provides a blueprint for innovators who want to move fast but also reduce unnecessary risk.
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