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“Little Red Book of Selling” by Jeffrey Gitomer
$ 1.50
How can this book help you make more sales right now? Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs. This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey’s best ideas and thoughts. Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks. Sales leaders are saying, “I give it to every new salesperson.” “A MUST READ and IMPLEMENT!” “You hit the nail on the head with regards to what works and why it works.” “Bite-size chunks of sales GOLD you can absorb and use the same minute.” With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey’s 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you’ll make sales happen for yourself… forever.
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Description
Jeffrey Gitomer’s Little Red Book of Selling: 12.5 Principles of Sales Greatness is a concise yet high-energy guide for sales professionals seeking practical techniques to boost results. First published in 2004, it distills Gitomer’s decades of sales training, consulting, and personal experience into a punchy, visually distinctive format, peppered with bullet points, quotes, and direct “Gitomerisms.” Though it covers time-tested ideas—relationship-building, confidence, persistence—Gitomer’s approach is known for its motivational style, humorous phrasing, and emphasis on personal responsibility for sales success.
Rather than presenting a linear method, Gitomer introduces 12.5 (the “.5” being a whimsical flourish) core strategies that revolve around building trust, conveying value, and maintaining a winning mindset. Each principle urges a mindset shift or a set of behaviors that help salespeople develop rapport and differentiate themselves. Little Red Book of Selling is thus more about attitude, relationships, and creativity than about manipulative tricks. By reinforcing the principle that “People don’t like to be sold, but they love to buy,” Gitomer reorients sales around authenticity and service. This summary explores the book’s key chapters, discussing how Gitomer’s insights challenge sales myths, emphasize relationship-building, address common obstacles, and guide readers to continuous improvement in their selling craft.
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