No products in the cart.
“The Art of the Start” by Guy Kawasaki
Original price was: $ 1.50.$ 1.45Current price is: $ 1.45.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
Published in 2004, The Art of the Start by Guy Kawasaki is a practical and energetic guide for entrepreneurs launching startups, initiating social enterprises, or championing new products within larger organizations. Drawing on his background as an Apple evangelist for the Macintosh and as a venture capitalist, Kawasaki shares hands-on tips for everything from clarifying a venture’s purpose to recruiting a team and raising funds.
In Stock
Description
Published in 2004, The Art of the Start by Guy Kawasaki is a practical and energetic guide for entrepreneurs launching startups, initiating social enterprises, or championing new products within larger organizations. Drawing on his background as an Apple evangelist for the Macintosh and as a venture capitalist, Kawasaki shares hands-on tips for everything from clarifying a venture’s purpose to recruiting a team and raising funds.
Kawasaki’s core philosophy is that founders often overcomplicate early stages—writing lengthy business plans, chasing big investors too soon, or obsessing over perfection. Instead, he advocates clarity of mission, speed in testing assumptions, and continuous learning from real customers. The book’s central message: Start small, act fast, and stay flexible. This summary explores Kawasaki’s main ideas, structured around his lessons on purpose, pitching, team-building, product testing, marketing, and ultimately thriving in a dynamic market.
Reviews
There are no reviews yet.