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“Competing Against Time” – by George Stalk Jr. and Thomas M. Hout.
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Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time in production, in new product development, and in sales and distribution represent the most powerful new sources of competitive advantage.
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Published in 1990, Competing Against Time: How Time-Based Competition is Reshaping Global Markets by George Stalk Jr. and Thomas M. Hout introduced a pivotal strategic concept: that in modern business, speed—across all dimensions of operations—can be as crucial a competitive advantage as cost or product quality. Drawing on case studies from industries such as manufacturing, consumer electronics, and retail, the authors argue that companies excelling at reducing the time it takes to develop new products, process orders, or get goods to customers consistently outperform slower competitors.
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